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INCREASING SEASON TICKET HOLDER SPEND BY 1000% WITH IN-APP LOYALTY

The SSE Arena, Belfast app’s launch presented real opportunity for their Ice Hockey team, The Belfast Giants, who have their very own section within the app. LiveStyled integrated a season ticket holder section in to the existing app which enables this team’s season ticket holders to enter their season ticket number and access exclusive offers and content.

What we delivered

The results were staggering, the app’s season ticket holder section delivered a 1000% increase in food and beverage revenues from season ticket holders. Season ticket holders had previously been given a paper loyalty card to receive 10% discount, however digitising this loyalty and providing users with personalised, exclusive offers has converted their annual spend astronomically.

HOW DO THE ARENA AND THEIR CUSTOMERS BENEFIT?

User Benefits

– A digital loyalty scheme that offers personalised offers and exclusive benefits
– A monthly ‘season ticket holder of the month’ competition, just for registering on the app

Arena Benefits

– A tool to reward and engage the team’s most valued followers
– Astronomical increases in season ticket holder revenues

Customer Success

The Customer Success team used insights from the data team to constantly deliver recommendations for driving further uptake. From weekly emails campaigns targeting pre-ordering, to campaigns to convert even the most technophobic season ticket holders.

Data

LiveStyled’s data science team were instrumental to the success of the Belfast Giants campaign. Their input and detailed demographic reporting paved the way for a highly sophisticated segmentation process in which fans could be targeted based on a plethora of criteria, outside of the normal customer segmentation perimeter.