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100% UPLIFT IN MOBILE APP REVENUES AT THE 2017 RANDOX HEALTH GRAND NATIONAL

Jockey Club Catering appointed LiveStyled to build the official app for a number of their courses, and in 2017 this included the jewel in the horse racing crown – The Randox Health Grand National at Aintree.

What we delivered

Jockey Club Catering used the previous providers 2016 figures as a benchmark and were astounded by the results LiveStyled delivered. 

The result was achieved with clever use of a 10% discount for first use, strategically positioned promotional staff and clear signage on primary bar locations. 

With payments taking place in the app, it resulted in far more efficient service with minimal queues in comparison to cash bars, resulting in a better customer experience.

HOW DO THE RACECOURSE AND THEIR CUSTOMERS BENEFIT?

User Benefits

– Queue time at the bars was reduced for click and collect customers, earning the app a 4.5 star customer experience rating.
– Introductory offers enabled a 10% discount on first orders.

Racecourse Benefits

– LiveStyled insights identified 50% of revenue came from 20% of customers, therefore opening the possibility to reward the most valuable customers to keep them loyal.
– Customer data can be gathered through the specially built loyalty and rewards system.

Jockey Club Catering

Nick Campbell, Managing Director of Jockey Club Catering said, “The Click & Collect app was a great success at this year’s Randox Health Grand National. Queuing can prove a challenge at major events so we were delighted to have the benefit of LiveStyled’s technology and experience to help us enhance the race-day experience for our visitors.”

Customer Success

Our experienced Customer Success team provided full marketing and operational support for this truly special event – from helping to set out and implement the app’s marketing plan, to managing an on-the-day service team focused on delivering the perfect app experience. This ensured a happy client and even happier customers.