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A DOUBLE DIGIT INCREASE IN ANNUAL F&B REVENUES

In September 2015, Northern Ireland’s premier entertainment venue The SSE Arena, Belfast launched the UK’s first ever arena app on the LiveStyled platform. The arena had a clear focus on making mobile interaction, data insight and learning a cornerstone of the business’ future strategy.

What we delivered

LiveStyled worked with the arena to provide a solution that incorporated event listings, cutting edge engagement features and F&B and merchandise ordering. The app has achieved phenomenal levels of uptake across engagement and in-app ordering, driving a double digit increase in the arena’s annual food and beverage revenues.

HOW DO THE ARENA AND THEIR CUSTOMERS BENEFIT?

User Benefits

– Fast track app queues at every concession and merchandise stand.
– Special offers on F&B and merchandise, personalised to each individual user
– An in-built selfie function and photo wall, meaning no night is forgotten
– An exclusive rewards section for SSE customers to access content and offers

Arena Benefits

– A connected mobile app solution,
with minimal work required
– A dynamic and personalised offer strategy, powered by CORE
– Cutting edge data learnings on user attitudes and behaviour
– A tool to provide value to the arena’s
biggest sponsor; SSE

Customer Success

Our Customer Success team works with the team in Belfast to deliver continuous improvement. From increasing out of show spend to competition ideas to drive downloads, our team has helped position the app as a remote control to the customer experience.

Operations

With arena deployments, smooth implementation is key. Our operations team provided full support at the launch to ensure that the app fit with current processes and continue to provide continued support, whatever the time of day.

Data

Our pioneering data science team have been pivotal to the app’s success. With monthly reports and actionable insights around segmentation and commercial strategy, data is at the heart of every mobile marketing decision the arena takes.